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3 Reasons Why You Should Be Using Influencers to Change Behavior

By Erin West

January 26, 2021

What image comes to mind when you think of an influencer? For a lot of us, it’s a model on a tropical island toting sunscreen or an athlete donning newly released Nikes. […]

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The Dark Side of Gratitude: 3 Reasons NOT to Give Thanks

By Sara Isaac

November 25, 2020

So much has been written about how gratitude is good for you. Many studies have shown that practicing gratitude can help you be healthier, happier, and more able to hold onto relationships. […]

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COVID-19 and the ‘What-the-Hell’ Effect — What We Can Learn From Dieting and Safe Sex

By Sara Isaac

October 29, 2020

Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you presented normal weight college students with a “taste test” of ice cream, the behavior between habitual dieters and […]

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5 Things We Need To Do In This Pandemic — And Why We Aren’t Doing Them

By Mallory Peak

September 30, 2020

This has happened before: Millions of Americans opting to take mortal risks despite clear evidence they are putting themselves and others in danger. Think drunk driving in the 1970s. Seat belts in […]

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I Say ‘Vaccine’ You Think ‘COVID.’ Let’s Get Routine Shots Back on Track.

By Sara Isaac

September 24, 2020

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu shots and childhood immunizations are more important than ever to help keep Americans out of […]

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Where to Advertise That Isn’t Facebook and Instagram

By Karen Ong Barone

July 8, 2020

With the Facebook boycott ongoing and meetings on Tuesday with civil rights groups only making matters worse, it begs the question – where should you be advertising that isn’t Facebook and Instagram? […]

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How to Make Face Masks Fun, Easy and Popular

By Sara Isaac

June 19, 2020

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted a survey while out for Saturday errands. Shocked at seeing most people barefaced, she decided to ask […]

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How #BlackOutTuesday Backlash Could be Hurting the Movement

By Karen Ong Barone

June 4, 2020

For many, the days since George Floyd’s death feels like a new dystopian world. A world of protests, curfews, rioting, teargas, rubber bullets, and an overwhelming feeling of anger, sadness, stress and, […]

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How COVID-19 is Shaping a New Normal for U.S. Parents

By Peter Mitchell

April 15, 2020

Normal is changing, and now, we have a statistical glimpse of what that means for parents. For most, it has meant more frequent family dinners and movie nights. For many, it has […]

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Public Health is My Health

By Peter Mitchell

April 1, 2020

You heard her: “There’s no magic bullet.” White House Task Force Coordinator Deborah Brix told us Monday, “There’s no magic vaccine or therapy. It’s just behaviors.”

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Coronavirus Has Hit — Here’s Why You’re Still Not Washing Your Hands

By Sara Isaac

March 13, 2020

My local Costco has run out of toilet paper. Home Depot has been raided of all N95 masks. Across the country, big in-person gatherings have been canceled for the foreseeable future, and […]

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Behavioral Science v. Social Marketing — Which is Better for Behavior Change?

By Sara Isaac

January 23, 2020

I’m a practitioner at a behavior change marketing agency with roots in social marketing. Then last year I ran off to the London School of Economics (two jet-lagged weeks at a time) […]