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5 Things We Need To Do In This Pandemic — And Why We Aren’t Doing Them

By Mallory Peak

September 30, 2020

This has happened before: Millions of Americans opting to take mortal risks despite clear evidence they are putting themselves and others in danger. Think drunk driving in the 1970s. Seat belts in […]

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I Say ‘Vaccine’ You Think ‘COVID.’ Let’s Get Routine Shots Back on Track.

By Sara Isaac

September 24, 2020

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu shots and childhood immunizations are more important than ever to help keep Americans out of […]

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Where to Advertise That Isn’t Facebook and Instagram

By Karen Ong Barone

July 8, 2020

With the Facebook boycott ongoing and meetings on Tuesday with civil rights groups only making matters worse, it begs the question – where should you be advertising that isn’t Facebook and Instagram? […]

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How to Make Face Masks Fun, Easy and Popular

By Sara Isaac

June 19, 2020

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted a survey while out for Saturday errands. Shocked at seeing most people barefaced, she decided to ask […]

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How #BlackOutTuesday Backlash Could be Hurting the Movement

By Karen Ong Barone

June 4, 2020

For many, the days since George Floyd’s death feels like a new dystopian world. A world of protests, curfews, rioting, teargas, rubber bullets, and an overwhelming feeling of anger, sadness, stress and, […]

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How COVID-19 is Shaping a New Normal for U.S. Parents

By Peter Mitchell

April 15, 2020

Normal is changing, and now, we have a statistical glimpse of what that means for parents. For most, it has meant more frequent family dinners and movie nights. For many, it has […]

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Public Health is My Health

By Peter Mitchell

April 1, 2020

You heard her: “There’s no magic bullet.” White House Task Force Coordinator Deborah Brix told us Monday, “There’s no magic vaccine or therapy. It’s just behaviors.”

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Coronavirus Has Hit — Here’s Why You’re Still Not Washing Your Hands

By Sara Isaac

March 13, 2020

My local Costco has run out of toilet paper. Home Depot has been raided of all N95 masks. Across the country, big in-person gatherings have been canceled for the foreseeable future, and […]

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Behavioral Science v. Social Marketing — Which is Better for Behavior Change?

By Sara Isaac

January 23, 2020

I’m a practitioner at a behavior change marketing agency with roots in social marketing. Then last year I ran off to the London School of Economics (two jet-lagged weeks at a time) […]

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Think Women are Wonderful? Here’s Why That’s a Problem.

By Sara Isaac

November 1, 2019

Women are more environmentally responsible than men. They are more likely to volunteer and less likely to commit crimes. And they are good for business. Having three or more women on a […]

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Did the Crying Indian Encourage Littering? How Social Norms Campaigns Can Go Wrong.

By Sara Isaac

October 3, 2019

The Iron Eyes Cody spot featuring an American Indian surveying a littered landscape and shedding a single, dramatic tear is one of the nation’s most famous public service announcements. But what if […]

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Why Guilt and Fear Appeals Backfire

By Sara Isaac

August 22, 2019

We’ve all felt it — what I call the “Screw You Don’t Tell Me What To Do” effect. So why do we keep thinking it will work with other people? Here’s what […]