Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you presented normal weight college students with a “taste test” of ice cream, the behavior between habitual dieters and […]

This has happened before: Millions of Americans opting to take mortal risks despite clear evidence they are putting themselves and others in danger. Think drunk driving in the 1970s. Seat belts in […]

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu shots and childhood immunizations are more important than ever to help keep Americans out of […]

With the Facebook boycott ongoing and meetings on Tuesday with civil rights groups only making matters worse, it begs the question – where should you be advertising that isn’t Facebook and Instagram? […]

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted a survey while out for Saturday errands. Shocked at seeing most people barefaced, she decided to ask […]

For many, the days since George Floyd’s death feels like a new dystopian world. A world of protests, curfews, rioting, teargas, rubber bullets, and an overwhelming feeling of anger, sadness, stress and, […]

Normal is changing, and now, we have a statistical glimpse of what that means for parents. For most, it has meant more frequent family dinners and movie nights. For many, it has […]

You heard her: “There’s no magic bullet.” White House Task Force Coordinator Deborah Brix told us Monday, “There’s no magic vaccine or therapy. It’s just behaviors.”

My local Costco has run out of toilet paper. Home Depot has been raided of all N95 masks. Across the country, big in-person gatherings have been canceled for the foreseeable future, and […]

I’m a practitioner at a behavior change marketing agency with roots in social marketing. Then last year I ran off to the London School of Economics (two jet-lagged weeks at a time) […]

Women are more environmentally responsible than men. They are more likely to volunteer and less likely to commit crimes. And they are good for business. Having three or more women on a […]

The Iron Eyes Cody spot featuring an American Indian surveying a littered landscape and shedding a single, dramatic tear is one of the nation’s most famous public service announcements. But what if […]