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Why Cass Sunstein Hates Sludge — And How You Can Harness it for Good

By Sara Isaac

July 11, 2019

Cass Sunstein, the gentle intellectual giant of behavioral economics, is on a crusade against sludge. Not the slimy industrial ooze that the word “sludge” calls to mind, but an evil white-collar cousin: […]

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You are Cursed by Knowledge. Here’s What to Do to Break Free.

By Sara Isaac

June 6, 2019

I work with experts all the time. People who are deeply informed and passionate about helping people and the planet. People who — except for a tendency to use a ton of […]

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Climate Is Worse Than You Think — Here’s How to Not Give Up

By Sara Isaac

May 1, 2019

Last week I had the luck to meet two climate change heroes: scientists who for decades have steadily been researching and publishing the data that shows we are warming the Earth to […]

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How To Make Facts Matter: The Science of Building Stories

By Sara Isaac

March 7, 2019

Last month I had the luck to attend the frank public interest communications conference at the University of Florida. The annual gathering is perennially thought-provoking and inspiring, and this year was exceptional. […]

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5 Things You Should Know about Behavioral Economics

By Sara Isaac

February 21, 2019

Behavioral economics is all the rage. But what is it, really? Brand consultant and Professor Elizabeth Schwab of the Chicago School of Professional Psychology says that the first question most people ask […]

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Does It Really Take Gillette for Us to Man Up?

By Peter Mitchell

January 18, 2019

Why was it my razor company, and not some progressive politician or cause I support, that finally hit the right tone for me on the #MeToo movement?

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Mission Space: How to Create the Ideal Work Environment

By Maggie Lawrence

January 9, 2019

At Marketing for Change, we know how important our work environment is to the creative, productive, fun and caring culture we want to nurture and grow. So last year, we decided to […]

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How Social Media Helped Norm the Midterm Election

By Francis Diaz Kennedy

November 28, 2018

  If you happened to be scrolling through social media on election day — and let’s be honest here, who wasn’t — it might have felt like everyone around you was voting […]

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Where is the Checklist for Behavior Change Interventions?

By Sara Isaac

November 8, 2018

Over the past two weeks I’ve been leading behavior change workshops for two very different groups of communicators: conservation biologists struggling to save species on the brink of extinction, and Ukrainian communications […]

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Why You Should Future-Proof Your Traffic Safety Program Now

By Christene Jennings

October 18, 2018

If you work in traffic safety, the clock is ticking to get your program or organization ready for autonomous vehicles (AV). Self-driving cars aren’t coming someday soon – they are already on […]

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How Do You Market Position a Behavior?

By Peter Mitchell

October 15, 2018

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]

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How to Be Happier (and Why It Matters)

By Sara Isaac

October 4, 2018

If you are among the 1 in 3 Americans who report they are happy, this blog post is not for you. It’s for everyone else who feels even more awful by comparing […]