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Nutrition Nagging on Grocery Receipts – Is This a Good Idea?

By Meisha Thigpen

February 22, 2016

Your mom nagged you. Your spouse nags you. Waves of advertising tell you the same thing. Now, there’s a yet another potential source of finger-wagging when you buy the stuff that makes […]

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How a Single Email Cleaned Our Sink

By Peter Mitchell

February 12, 2016

The problem was dirty dishes. Our metro DC office had grown by a third in a short time, so our kitchen got a workout — lots of crusty plates, cups of cold […]

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Communication Tip: People Don’t Read

By Karen Ong Barone

February 10, 2016

I was working away in our Alexandria, VA office the other day when I heard a weird noise just outside my window. My office mate, Robert Bailey, stuck his head out the window to […]

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Three Key Ingredients to a Powerful Web Presence

By Peter Mitchell

December 17, 2015

Websites can be powerful — or completely powerless. It all boils down to three factors — traffic, engagement and conversion. Unfortunately, a stubborn paradigm out there undervalues all three of those. It’s […]

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How to Design an Advocacy Strategy

By Peter Mitchell

November 19, 2015

First recognize this simple truth: The best argument doesn’t always win.

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Writing Marketing Messages: Why It’s Smart to Go Dumb.

By Lisa Cline

September 1, 2015

You’ve convinced your boss to try out this behavior change thing. Your research is done. Everyone’s bought-off on the strategy. Now, how the blazes do you get your message through?

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What Breaking Boards Has to Do With Changing Behavior

By Karen Ong Barone

August 21, 2015

Sports and exercise were never my thing. The only time I’ve been in a gym was during the tour of my college rec center. And while I tried a lot of sports, […]

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When the Boss Asks: “What’s Social Marketing?”

By Peter Mitchell

August 20, 2015

Tell your boss social marketing is a way of thinking. It is an approach that treats a social program as a choice, not an imperative, and provides ways for making it more […]

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Build a Water Conservation Campaign (That Works)

By Sara Isaac

July 31, 2015

Conservation campaigns love to tell people “every drop counts” (do a quick Google search to see how often this is used). And I agree that each drop should count. But when I […]

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This App Helps Diabetics Form New Habits, With Instagram

By Meisha Thigpen

June 17, 2015

Based on our last few posts, it may seem I’m president of the Instagram fan club. I won’t deny that I’ve lost embarrassing amounts of time scrolling through pics on the platform […]

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The 4 Digital Trends to Use Right Now

By Meisha Thigpen

June 1, 2015

Marketers look forward to a lot of things each year. Super Bowl ads. Big product launches. And obviously Santa (what, we can’t be humans too?).

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Tampa Bay Is Getting Its Fun Back

By Meisha Thigpen

May 19, 2015

The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.