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3 Reasons Why You Should Be Using Influencers to Change Behavior

By Erin West

January 26, 2021

What image comes to mind when you think of an influencer? For a lot of us, it’s a model on a tropical island toting sunscreen or an athlete donning newly released Nikes. […]

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How To Sell A Behavior When The Competition Is Steep

By Erin West

September 6, 2018

Picture this: It’s a blistering, 101-degree day. The sun bakes your skin and dries your throat, which aches to be quenched by something cold and bubbly. The heat has depleted your energy […]

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Millennials vs Gen Z: 3 Things to Consider When Recruiting

By Erin West

June 7, 2018

Nowadays, being a Millennial is like being the popular kid in school — everyone is talking about them and everyone wonders what they’re up to. And for good reason; Millennials dominate the […]