3 Reasons Why You Should Be Using Influencers to Change Behavior
By Erin West
January 26, 2021
What image comes to mind when you think of an influencer? For a lot of us, it’s a model on a tropical island toting sunscreen or an athlete donning newly released Nikes. […]
How To Sell A Behavior When The Competition Is Steep
By Erin West
September 6, 2018
Picture this: It’s a blistering, 101-degree day. The sun bakes your skin and dries your throat, which aches to be quenched by something cold and bubbly. The heat has depleted your energy […]
Millennials vs Gen Z: 3 Things to Consider When Recruiting
By Erin West
June 7, 2018
Nowadays, being a Millennial is like being the popular kid in school — everyone is talking about them and everyone wonders what they’re up to. And for good reason; Millennials dominate the […]