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Where to Advertise That Isn’t Facebook and Instagram

By Karen Ong Barone

July 8, 2020

With the Facebook boycott ongoing and meetings on Tuesday with civil rights groups only making matters worse, it begs the question – where should you be advertising that isn’t Facebook and Instagram? […]

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How #BlackOutTuesday Backlash Could be Hurting the Movement

By Karen Ong Barone

June 4, 2020

For many, the days since George Floyd’s death feels like a new dystopian world. A world of protests, curfews, rioting, teargas, rubber bullets, and an overwhelming feeling of anger, sadness, stress and, […]

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Why Branding Isn’t a Four-Letter Word

By Karen Ong Barone

March 1, 2018

This article about how Gainesville, Fla., is “debranding” itself was shared in our office the other day. While I appreciate the “human-centered design” approach they are taking “where the focus is not […]

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Designing for Non-Conscious: Don’t Think. Feel.

By Karen Ong Barone

November 28, 2016

The reality is people think a lot less than they think they think. As I mentioned in a previous post, more often we are driven not by our rational thought but rather […]

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The Researchers Who Could Have Predicted the Election

By Karen Ong Barone

November 23, 2016

A single theme ran through last week’s IIEX Forum on nonconscious thinking in Chicago: Nearly everyone’s data in the run-up to the election was showing the same thing – the likely victory […]

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Communication Tip: People Don’t Read

By Karen Ong Barone

February 10, 2016

I was working away in our Alexandria, VA office the other day when I heard a weird noise just outside my window. My office mate, Robert Bailey, stuck his head out the window to […]

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What Breaking Boards Has to Do With Changing Behavior

By Karen Ong Barone

August 21, 2015

Sports and exercise were never my thing. The only time I’ve been in a gym was during the tour of my college rec center. And while I tried a lot of sports, […]