Read More

How Social Media Can Help Advance Cancer Treatment

By M4C Team

June 20, 2018

Do Facebook and Twitter hold a key to finding a cure for cancer? A few weeks ago I had the opportunity to explore that idea at a national meeting of communications experts, […]

Read More

How to Use Data to Supercharge Your Campaign

By M4C Team

June 13, 2018

A few years ago, data overtook oil as the world’s most valuable resource. Now it’s everywhere. Every little move people make, especially in the digital space, is measured and carefully stored away, […]

Read More

Why Fitbits won’t make your employees fit

By M4C Team

April 4, 2018

It’s April: the month where January wellness resolutions go to die. As the local gyms empty and donuts reclaim their place as the breakfast of workplace champions, it is tempting for those […]

Read More

Why You Need Transcreation to Engage Hispanic Audiences

By M4C Team

October 5, 2017

Get a group of Hispanics from different backgrounds together, and they can spend hours cracking each other up over ordinary Spanish words and phrases that have hilarious (and often shocking) double meanings […]

Read More

How Web Analytics Can Supercharge Your Behavior Change Initiative

By M4C Team

September 20, 2017

Just about every behavior change initiative today needs some kind of online presence. Many organizations build websites as a matter of course. But unfortunately, many websites are missed opportunities. Organizations that approach […]

Read More

Why Risk Messaging Is Risky: Lessons from a Shark Attack

By M4C Team

August 10, 2017

I was 14 when a tiger shark attacked teen surfing sensation Bethany Hamilton and bit off her left arm. I remember the news story so vividly — and my subsequent dread of […]

Read More

How to be Authentically Authentic

By M4C Team

May 4, 2017

Today’s audiences expect authenticity.

Read More

How to “Speak” Hispanic

By M4C Team

April 20, 2017

As the nation’s Hispanic population continues to grow, unhealthy food brands are increasingly and disproportionately targeting minorities, exacerbating health disparities. But for public health campaigns fighting this trend reaching Hispanic audiences takes […]

Read More

Obamacare Survived, Now What? 5 Things Insurers Should Know.

By M4C Team

March 30, 2017

With the latest upheaval of the American health insurance system now on hold, how should insurance companies and others who care about coverage face the immediate future? After years of interviewing Americans […]