Why Plant-Based Food Sells Better When It’s Not ‘Vegetarian’
By Meisha Thigpen
June 22, 2017
Let’s begin with a disclaimer: Many people think I’m a complete weirdo. And technically, they are right.
Nutrition Nagging on Grocery Receipts – Is This a Good Idea?
By Meisha Thigpen
February 22, 2016
Your mom nagged you. Your spouse nags you. Waves of advertising tell you the same thing. Now, there’s a yet another potential source of finger-wagging when you buy the stuff that makes […]
This App Helps Diabetics Form New Habits, With Instagram
By Meisha Thigpen
June 17, 2015
Based on our last few posts, it may seem I’m president of the Instagram fan club. I won’t deny that I’ve lost embarrassing amounts of time scrolling through pics on the platform […]
The 4 Digital Trends to Use Right Now
By Meisha Thigpen
June 1, 2015
Marketers look forward to a lot of things each year. Super Bowl ads. Big product launches. And obviously Santa (what, we can’t be humans too?).
Tampa Bay Is Getting Its Fun Back
By Meisha Thigpen
May 19, 2015
The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.
Calling All Control Freaks…
By Meisha Thigpen
April 30, 2015
If you haven’t noticed, we’re nerds about this behavior change stuff. So much so that in January, we started a project to make sure every person on our staff has the opportunity […]
How Playing Clue Can Win Over Customers
Sorry 80s babies, we’re not talking about the game (but FYI it’s always Professor Plum with the candlestick).