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Why Plant-Based Food Sells Better When It’s Not ‘Vegetarian’

By Meisha Thigpen

June 22, 2017

Let’s begin with a disclaimer: Many people think I’m a complete weirdo. And technically, they are right.

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Nutrition Nagging on Grocery Receipts – Is This a Good Idea?

By Meisha Thigpen

February 22, 2016

Your mom nagged you. Your spouse nags you. Waves of advertising tell you the same thing. Now, there’s a yet another potential source of finger-wagging when you buy the stuff that makes […]

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This App Helps Diabetics Form New Habits, With Instagram

By Meisha Thigpen

June 17, 2015

Based on our last few posts, it may seem I’m president of the Instagram fan club. I won’t deny that I’ve lost embarrassing amounts of time scrolling through pics on the platform […]

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The 4 Digital Trends to Use Right Now

By Meisha Thigpen

June 1, 2015

Marketers look forward to a lot of things each year. Super Bowl ads. Big product launches. And obviously Santa (what, we can’t be humans too?).

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Tampa Bay Is Getting Its Fun Back

By Meisha Thigpen

May 19, 2015

The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.

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Calling All Control Freaks…

By Meisha Thigpen

April 30, 2015

If you haven’t noticed, we’re nerds about this behavior change stuff. So much so that in January, we started a project to make sure every person on our staff has the opportunity […]

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How Playing Clue Can Win Over Customers

Sorry 80s babies, we’re not talking about the game (but FYI it’s always Professor Plum with the candlestick).