Read More

The Science Behind Fun Easy Popular – Here’s What You Need to Know

By Peter Mitchell

May 25, 2022

For 17 years, Marketing for Change has used the shorthand Fun, Easy and Popular to keep our agency laser-focused on the core drivers of behavior change: those wonkily named behavioral determinants that […]

Read More

How COVID-19 is Shaping a New Normal for U.S. Parents

By Peter Mitchell

April 15, 2020

Normal is changing, and now, we have a statistical glimpse of what that means for parents. For most, it has meant more frequent family dinners and movie nights. For many, it has […]

Read More

Public Health is My Health

By Peter Mitchell

April 1, 2020

You heard her: “There’s no magic bullet.” White House Task Force Coordinator Deborah Brix told us Monday, “There’s no magic vaccine or therapy. It’s just behaviors.”

Read More

Does It Really Take Gillette for Us to Man Up?

By Peter Mitchell

January 18, 2019

Why was it my razor company, and not some progressive politician or cause I support, that finally hit the right tone for me on the #MeToo movement?

Read More

How Do You Market Position a Behavior?

By Peter Mitchell

October 15, 2018

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]

Read More

Do Awards Make Ad Agencies Better or Worse?

By Peter Mitchell

February 23, 2018

 We’ll admit it: We love winning awards. We like the praise. We like the attention. We like brandishing our fancy statues in front of a crowd like we’re Academy Award celebrities. But […]

Read More

Can a Bunch of High School Kids Really Make a Difference on Gun Control?

By Peter Mitchell

February 19, 2018

The political landscape is littered with sympathetic gun control advocates vanquished by the National Rifle Association. Gabby Giffords. The Newtown parents. Jim Brady. Some Republicans. Many Democrats. Those who hate guns and […]

Read More

Let’s All Say It Together: Radical Loser Terrorists

By Peter Mitchell

September 15, 2017

This time Donald Trump got it right.

Read More

One TV Spot Shows 5 Ways to Make Facts Matter

By Peter Mitchell

April 28, 2017

If you’ve worked in advocacy, marketing or communications, you’ve probably come across it before – the killer fact. The fact that makes your point, and then some. “Wow,” someone says, “if people […]

Read More

Making Star Performers Star Managers – A Behavior Change Exercise

By Peter Mitchell

September 1, 2016

It’s the classic management challenge: You have a star in your organization – an ambitious package of speedy brilliance who individually does what few others can. Do you make him or her […]

Read More

How a Single Email Cleaned Our Sink

By Peter Mitchell

February 12, 2016

The problem was dirty dishes. Our metro DC office had grown by a third in a short time, so our kitchen got a workout — lots of crusty plates, cups of cold […]

Read More

Three Key Ingredients to a Powerful Web Presence

By Peter Mitchell

December 17, 2015

Websites can be powerful — or completely powerless. It all boils down to three factors — traffic, engagement and conversion. Unfortunately, a stubborn paradigm out there undervalues all three of those. It’s […]