For 17 years, Marketing for Change has used the shorthand Fun, Easy and Popular to keep our agency laser-focused on the core drivers of behavior change: those wonkily named behavioral determinants that […]

Normal is changing, and now, we have a statistical glimpse of what that means for parents. For most, it has meant more frequent family dinners and movie nights. For many, it has […]

You heard her: “There’s no magic bullet.” White House Task Force Coordinator Deborah Brix told us Monday, “There’s no magic vaccine or therapy. It’s just behaviors.”

Why was it my razor company, and not some progressive politician or cause I support, that finally hit the right tone for me on the #MeToo movement?

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]

 We’ll admit it: We love winning awards. We like the praise. We like the attention. We like brandishing our fancy statues in front of a crowd like we’re Academy Award celebrities. But […]

The political landscape is littered with sympathetic gun control advocates vanquished by the National Rifle Association. Gabby Giffords. The Newtown parents. Jim Brady. Some Republicans. Many Democrats. Those who hate guns and […]

This time Donald Trump got it right.

If you’ve worked in advocacy, marketing or communications, you’ve probably come across it before – the killer fact. The fact that makes your point, and then some. “Wow,” someone says, “if people […]

It’s the classic management challenge: You have a star in your organization – an ambitious package of speedy brilliance who individually does what few others can. Do you make him or her […]

The problem was dirty dishes. Our metro DC office had grown by a third in a short time, so our kitchen got a workout — lots of crusty plates, cups of cold […]

Websites can be powerful — or completely powerless. It all boils down to three factors — traffic, engagement and conversion. Unfortunately, a stubborn paradigm out there undervalues all three of those. It’s […]