The Science Behind Fun Easy Popular – Here’s What You Need to Know
By Peter Mitchell
May 25, 2022
For 17 years, Marketing for Change has used the shorthand Fun, Easy and Popular to keep our agency laser-focused on the core drivers of behavior change: those wonkily named behavioral determinants that […]
How COVID-19 is Shaping a New Normal for U.S. Parents
By Peter Mitchell
April 15, 2020
Normal is changing, and now, we have a statistical glimpse of what that means for parents. For most, it has meant more frequent family dinners and movie nights. For many, it has […]
Public Health is My Health
By Peter Mitchell
April 1, 2020
You heard her: “There’s no magic bullet.” White House Task Force Coordinator Deborah Brix told us Monday, “There’s no magic vaccine or therapy. It’s just behaviors.”
Does It Really Take Gillette for Us to Man Up?
By Peter Mitchell
January 18, 2019
Why was it my razor company, and not some progressive politician or cause I support, that finally hit the right tone for me on the #MeToo movement?
How Do You Market Position a Behavior?
By Peter Mitchell
October 15, 2018
We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]
Do Awards Make Ad Agencies Better or Worse?
By Peter Mitchell
February 23, 2018
We’ll admit it: We love winning awards. We like the praise. We like the attention. We like brandishing our fancy statues in front of a crowd like we’re Academy Award celebrities. But […]
Can a Bunch of High School Kids Really Make a Difference on Gun Control?
By Peter Mitchell
February 19, 2018
The political landscape is littered with sympathetic gun control advocates vanquished by the National Rifle Association. Gabby Giffords. The Newtown parents. Jim Brady. Some Republicans. Many Democrats. Those who hate guns and […]
Let’s All Say It Together: Radical Loser Terrorists
By Peter Mitchell
September 15, 2017
This time Donald Trump got it right.
One TV Spot Shows 5 Ways to Make Facts Matter
By Peter Mitchell
April 28, 2017
If you’ve worked in advocacy, marketing or communications, you’ve probably come across it before – the killer fact. The fact that makes your point, and then some. “Wow,” someone says, “if people […]
Making Star Performers Star Managers – A Behavior Change Exercise
By Peter Mitchell
September 1, 2016
It’s the classic management challenge: You have a star in your organization – an ambitious package of speedy brilliance who individually does what few others can. Do you make him or her […]
How a Single Email Cleaned Our Sink
By Peter Mitchell
February 12, 2016
The problem was dirty dishes. Our metro DC office had grown by a third in a short time, so our kitchen got a workout — lots of crusty plates, cups of cold […]
Three Key Ingredients to a Powerful Web Presence
By Peter Mitchell
December 17, 2015
Websites can be powerful — or completely powerless. It all boils down to three factors — traffic, engagement and conversion. Unfortunately, a stubborn paradigm out there undervalues all three of those. It’s […]