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How to Design an Advocacy Strategy

By Peter Mitchell

November 19, 2015

First recognize this simple truth: The best argument doesn’t always win.

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When the Boss Asks: “What’s Social Marketing?”

By Peter Mitchell

August 20, 2015

Tell your boss social marketing is a way of thinking. It is an approach that treats a social program as a choice, not an imperative, and provides ways for making it more […]

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Behold the Power of Packaging

By Peter Mitchell

April 30, 2015

Advocacy efforts spend a lot of time on “messaging.” But too often we think in terms of PSAs instead of the point of attack – the place where the action we want […]