First of all, this isn’t about me. I consider myself a proud member of the do-gooder social marketing army. I just as proudly wave the banner of social marketing as one of […]

When it comes to defining the field I’ve labored in for almost 40 years, I’m a back-of-the-classroom spit-baller. It all started for me in 1984, when I joined the then-small niche firm, […]