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Why Do-Gooders Hate the Term Social Marketing

By Rob Gould

January 18, 2018

First of all, this isn’t about me. I consider myself a proud member of the do-gooder social marketing army. I just as proudly wave the banner of social marketing as one of […]

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Why Clever is King in Social Marketing

By Rob Gould

October 18, 2017

When it comes to defining the field I’ve labored in for almost 40 years, I’m a back-of-the-classroom spit-baller. It all started for me in 1984, when I joined the then-small niche firm, […]