“Pure” behavioral scientists hate market research. One BeSci professor of mine was so vitriolically dismissive of consumer research that a student whose professional work depended on market research quit the program. I […]

Sometime during the pandemic blur years, during an online conference, I ticked off one of the world’s pre-eminent behavioral economists with this up-voted question: Is behavioral economics responsible for encouraging a belief […]

If you have anything to do with behavioral science, by now you’ve heard of time confetti — the constant digital interruptions that sap our work productivity and steal our leisure time. If […]

I did it. Most of my friends did it. Even Sen. Marco Rubio and other conservative leaders did it. And now some public health campaigns are trying to get everyone to do […]

Ashley Whillans has found it — the missing ingredient. A behavioral scientist and assistant professor at Harvard Business School, Whillans’s research has uncovered a key component of behavioral interventions that has long […]

Early in the pandemic, when masks and hand sanitizer were scarcer than toilet paper, I drove through a giveaway event run by my local government. Along with a generous supply of PPE […]

So much has been written about how gratitude is good for you. Many studies have shown that practicing gratitude can help you be healthier, happier, and more able to hold onto relationships. […]

Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you presented normal weight college students with a “taste test” of ice cream, the behavior between habitual dieters and […]

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu shots and childhood immunizations are more important than ever to help keep Americans out of […]

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted a survey while out for Saturday errands. Shocked at seeing most people barefaced, she decided to ask […]

My local Costco has run out of toilet paper. Home Depot has been raided of all N95 masks. Across the country, big in-person gatherings have been canceled for the foreseeable future, and […]

I’m a practitioner at a behavior change marketing agency with roots in social marketing. Then last year I ran off to the London School of Economics (two jet-lagged weeks at a time) […]