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Fire Beans, Firefighters and Fitness: Tapping Hidden Motivators of Change

By Sara Isaac

April 6, 2017

Our fire beans are hot. A simple animated video that Marketing for Change made for the National Volunteer Firefighter Council lit up their Facebook page last week. The video quickly outstripped the […]

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What Do Personality Tests Say About Your Company Culture?

By Sara Isaac

March 23, 2017

My college-age daughter, as a joke, recently did my astrological birth chart. Although some results rang true, others did not — just like my Myers-Briggs personality test.

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How to Use Advocacy To Bridge the Divide

By Sara Isaac

March 16, 2017

The phrase I have heard over and over in liberal circles since the November election is, “we need to listen.”

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The Not-So-Secret Ingredient of Change-Making: Empathy

By Sara Isaac

March 9, 2017

The official theme at the frank conference last week in Florida — a SXSW-type gathering for social change communicators — was curiosity, but there was a parallel current running through the Ted-style […]

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Game On, Gatorade: #BevRev is Tackling Sugary Drinks

By Sara Isaac

March 2, 2017

When the NBA announced last month that it was rebranding its Development League as the NBA Gatorade League, you could practically hear the groans of public health professionals across the nation.

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How Asthma Holds A Key to Climate Action

By Sara Isaac

February 24, 2017

 As researcher after researcher took the stage last week at the Climate & Health Summit organized by former Vice President Al Gore, the evidence mounted: climate change is not just bad for […]

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Why Superhero Themes Are Behavior Change Kryptonite

By Sara Isaac

February 16, 2017

With a massive teacher shortage looming in the Orlando area, the local school district recently put up an ad on a giant billboard just outside the main campus of the University of […]

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What Climate Change Advocates Can Learn From ‘The Music Man’

By Sara Isaac

February 10, 2017

When South Miami Mayor Philip K. Stoddard thinks about how to get his small Florida town to take action on climate change, he draws inspiration from The Music Man.

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How to Tell If an Agency Really Does Behavior Change

By Sara Isaac

January 27, 2017

Until just a year or so ago, I often had to spend a lot of time explaining what I do. Outside of certain public health circles, few people had heard of the concept […]

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Why Worrying About Climate Change Makes It Worse

By Sara Isaac

January 18, 2017

The world is going to hell in a hand basket, and Americans are finally worrying about it.

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The Diet-Free Diet: Lessons for Behavior Change Marketing

By Sara Isaac

May 19, 2016

I recently got a chance to have dinner with Brian Wansink. Brian is the guy who slimmed down Google, tricked school kids into choosing fruit instead of cookies, and designed the famous […]

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Build a Water Conservation Campaign (That Works)

By Sara Isaac

July 31, 2015

Conservation campaigns love to tell people “every drop counts” (do a quick Google search to see how often this is used). And I agree that each drop should count. But when I […]