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Does It Really Take Gillette for Us to Man Up?

By Peter Mitchell

January 18, 2019

Why was it my razor company, and not some progressive politician or cause I support, that finally hit the right tone for me on the #MeToo movement?

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How Do You Market Position a Behavior?

By Peter Mitchell

October 15, 2018

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]

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How to Keep Your Traffic Safety Campaign from Putting People to Sleep at the Wheel

By Sara Isaac

August 16, 2018

Let’s make one thing really clear: people are not in the market for traffic safety campaigns. For one thing, these campaigns often are mind-numbingly boring — unless they go for stomach-turning shock […]

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Why Branding Isn’t a Four-Letter Word

By Karen Ong Barone

March 1, 2018

This article about how Gainesville, Fla., is “debranding” itself was shared in our office the other day. While I appreciate the “human-centered design” approach they are taking “where the focus is not […]

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Do Awards Make Ad Agencies Better or Worse?

By Peter Mitchell

February 23, 2018

 We’ll admit it: We love winning awards. We like the praise. We like the attention. We like brandishing our fancy statues in front of a crowd like we’re Academy Award celebrities. But […]

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Why Clever is King in Social Marketing

By Rob Gould

October 18, 2017

When it comes to defining the field I’ve labored in for almost 40 years, I’m a back-of-the-classroom spit-baller. It all started for me in 1984, when I joined the then-small niche firm, […]

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How to Tell If an Agency Really Does Behavior Change

By Sara Isaac

January 27, 2017

Until just a year or so ago, I often had to spend a lot of time explaining what I do. Outside of certain public health circles, few people had heard of the concept […]

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Communication Tip: People Don’t Read

By Karen Ong Barone

February 10, 2016

I was working away in our Alexandria, VA office the other day when I heard a weird noise just outside my window. My office mate, Robert Bailey, stuck his head out the window to […]

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Build a Water Conservation Campaign (That Works)

By Sara Isaac

July 31, 2015

Conservation campaigns love to tell people “every drop counts” (do a quick Google search to see how often this is used). And I agree that each drop should count. But when I […]

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Tampa Bay Is Getting Its Fun Back

By Meisha Thigpen

May 19, 2015

The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.