Does It Really Take Gillette for Us to Man Up?
By Peter Mitchell
January 18, 2019
Why was it my razor company, and not some progressive politician or cause I support, that finally hit the right tone for me on the #MeToo movement?
How Do You Market Position a Behavior?
By Peter Mitchell
October 15, 2018
We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]
How to Keep Your Traffic Safety Campaign from Putting People to Sleep at the Wheel
By Sara Isaac
August 16, 2018
Let’s make one thing really clear: people are not in the market for traffic safety campaigns. For one thing, these campaigns often are mind-numbingly boring — unless they go for stomach-turning shock […]
Why Branding Isn’t a Four-Letter Word
By Karen Ong Barone
March 1, 2018
This article about how Gainesville, Fla., is “debranding” itself was shared in our office the other day. While I appreciate the “human-centered design” approach they are taking “where the focus is not […]
Do Awards Make Ad Agencies Better or Worse?
By Peter Mitchell
February 23, 2018
We’ll admit it: We love winning awards. We like the praise. We like the attention. We like brandishing our fancy statues in front of a crowd like we’re Academy Award celebrities. But […]
Why Clever is King in Social Marketing
By Rob Gould
October 18, 2017
When it comes to defining the field I’ve labored in for almost 40 years, I’m a back-of-the-classroom spit-baller. It all started for me in 1984, when I joined the then-small niche firm, […]
How to Tell If an Agency Really Does Behavior Change
By Sara Isaac
January 27, 2017
Until just a year or so ago, I often had to spend a lot of time explaining what I do. Outside of certain public health circles, few people had heard of the concept […]
Communication Tip: People Don’t Read
By Karen Ong Barone
February 10, 2016
I was working away in our Alexandria, VA office the other day when I heard a weird noise just outside my window. My office mate, Robert Bailey, stuck his head out the window to […]
Build a Water Conservation Campaign (That Works)
By Sara Isaac
July 31, 2015
Conservation campaigns love to tell people “every drop counts” (do a quick Google search to see how often this is used). And I agree that each drop should count. But when I […]
Tampa Bay Is Getting Its Fun Back
By Meisha Thigpen
May 19, 2015
The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.