Why was it my razor company, and not some progressive politician or cause I support, that finally hit the right tone for me on the #MeToo movement?

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]

Let’s make one thing really clear: people are not in the market for traffic safety campaigns. For one thing, these campaigns often are mind-numbingly boring — unless they go for stomach-turning shock […]

This article about how Gainesville, Fla., is “debranding” itself was shared in our office the other day. While I appreciate the “human-centered design” approach they are taking “where the focus is not […]

 We’ll admit it: We love winning awards. We like the praise. We like the attention. We like brandishing our fancy statues in front of a crowd like we’re Academy Award celebrities. But […]

When it comes to defining the field I’ve labored in for almost 40 years, I’m a back-of-the-classroom spit-baller. It all started for me in 1984, when I joined the then-small niche firm, […]

Until just a year or so ago, I often had to spend a lot of time explaining what I do. Outside of certain public health circles, few people had heard of the concept […]

I was working away in our Alexandria, VA office the other day when I heard a weird noise just outside my window. My office mate, Robert Bailey, stuck his head out the window to […]

Conservation campaigns love to tell people “every drop counts” (do a quick Google search to see how often this is used). And I agree that each drop should count. But when I […]

The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.