Want to Change Behavior? The Clock is Ticking
By Sara Isaac
April 30, 2021
Ashley Whillans has found it — the missing ingredient. A behavioral scientist and assistant professor at Harvard Business School, Whillans’s research has uncovered a key component of behavioral interventions that has long […]
Climate Is Worse Than You Think — Here’s How to Not Give Up
By Sara Isaac
May 1, 2019
Last week I had the luck to meet two climate change heroes: scientists who for decades have steadily been researching and publishing the data that shows we are warming the Earth to […]
Mission Space: How to Create the Ideal Work Environment
By Maggie Lawrence
January 9, 2019
At Marketing for Change, we know how important our work environment is to the creative, productive, fun and caring culture we want to nurture and grow. So last year, we decided to […]
How Conservationists Can Overcome the Awareness-Action Gap
By Brooke Tully
February 7, 2018
Recently at a happy hour gathering, I started a discussion with my friends about overfishing and the depletion of global fish stocks (yup, I’m that exciting in a social setting). In response […]
Why We Need to Make Climate Action Fun to Do Now
By Sara Isaac
October 26, 2017
It’s hard to be an environmentalist. It’s even harder to hang out with them.
Hurricane Irma’s Water Crisis: How Scarcity Messaging Can Backfire
By Sara Isaac
September 14, 2017
I first noticed that hurricane hysteria was setting in on Labor Day. My husband and I stopped at a Central Florida supermarket on the way home from the beach, and it was […]
How Asthma Holds A Key to Climate Action
By Sara Isaac
February 24, 2017
As researcher after researcher took the stage last week at the Climate & Health Summit organized by former Vice President Al Gore, the evidence mounted: climate change is not just bad for […]
What Climate Change Advocates Can Learn From ‘The Music Man’
By Sara Isaac
February 10, 2017
When South Miami Mayor Philip K. Stoddard thinks about how to get his small Florida town to take action on climate change, he draws inspiration from The Music Man.
Why Worrying About Climate Change Makes It Worse
By Sara Isaac
January 18, 2017
The world is going to hell in a hand basket, and Americans are finally worrying about it.
You Don’t Think Like Your Target Audience
By Francis Diaz Kennedy
June 2, 2016
Growing up in a small, rural town in North Florida, climate change wasn’t a topic that came up often in conversation.
Build a Water Conservation Campaign (That Works)
By Sara Isaac
July 31, 2015
Conservation campaigns love to tell people “every drop counts” (do a quick Google search to see how often this is used). And I agree that each drop should count. But when I […]
Tampa Bay Is Getting Its Fun Back
By Meisha Thigpen
May 19, 2015
The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.