Read More

Want to Change Behavior? The Clock is Ticking

By Sara Isaac

April 30, 2021

Ashley Whillans has found it — the missing ingredient. A behavioral scientist and assistant professor at Harvard Business School, Whillans’s research has uncovered a key component of behavioral interventions that has long […]

Read More

Climate Is Worse Than You Think — Here’s How to Not Give Up

By Sara Isaac

May 1, 2019

Last week I had the luck to meet two climate change heroes: scientists who for decades have steadily been researching and publishing the data that shows we are warming the Earth to […]

Read More

Mission Space: How to Create the Ideal Work Environment

By Maggie Lawrence

January 9, 2019

At Marketing for Change, we know how important our work environment is to the creative, productive, fun and caring culture we want to nurture and grow. So last year, we decided to […]

Read More

How Conservationists Can Overcome the Awareness-Action Gap

By Brooke Tully

February 7, 2018

Recently at a happy hour gathering, I started a discussion with my friends about overfishing and the depletion of global fish stocks (yup, I’m that exciting in a social setting). In response […]

Read More

Why We Need to Make Climate Action Fun to Do Now

By Sara Isaac

October 26, 2017

It’s hard to be an environmentalist. It’s even harder to hang out with them.

Read More

Hurricane Irma’s Water Crisis: How Scarcity Messaging Can Backfire

By Sara Isaac

September 14, 2017

I first noticed that hurricane hysteria was setting in on Labor Day. My husband and I stopped at a Central Florida supermarket on the way home from the beach, and it was […]

Read More

How Asthma Holds A Key to Climate Action

By Sara Isaac

February 24, 2017

 As researcher after researcher took the stage last week at the Climate & Health Summit organized by former Vice President Al Gore, the evidence mounted: climate change is not just bad for […]

Read More

What Climate Change Advocates Can Learn From ‘The Music Man’

By Sara Isaac

February 10, 2017

When South Miami Mayor Philip K. Stoddard thinks about how to get his small Florida town to take action on climate change, he draws inspiration from The Music Man.

Read More

Why Worrying About Climate Change Makes It Worse

By Sara Isaac

January 18, 2017

The world is going to hell in a hand basket, and Americans are finally worrying about it.

Read More

You Don’t Think Like Your Target Audience

Growing up in a small, rural town in North Florida, climate change wasn’t a topic that came up often in conversation.

Read More

Build a Water Conservation Campaign (That Works)

By Sara Isaac

July 31, 2015

Conservation campaigns love to tell people “every drop counts” (do a quick Google search to see how often this is used). And I agree that each drop should count. But when I […]

Read More

Tampa Bay Is Getting Its Fun Back

By Meisha Thigpen

May 19, 2015

The Tampa Bay Times recently covered a new study that revealed the Bay has the largest amount of seagrass measured since the 1950s.