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Is Screen Time Bad for Kids? It Depends On the Screen

By Aaron Metzger, Ph.D.

January 5, 2022

Even before the pandemic, U.S. children spent a lot more time looking at screens than experts recommend. However, a new national poll from the U.S. Parent Norms & Behavior Survey from Marketing […]

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How COVID-19 is Shaping a New Normal for U.S. Parents

By Peter Mitchell

April 15, 2020

Normal is changing, and now, we have a statistical glimpse of what that means for parents. For most, it has meant more frequent family dinners and movie nights. For many, it has […]

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You are Cursed by Knowledge. Here’s What to Do to Break Free.

By Sara Isaac

June 6, 2019

I work with experts all the time. People who are deeply informed and passionate about helping people and the planet. People who — except for a tendency to use a ton of […]

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Why You Should Future-Proof Your Traffic Safety Program Now

By Christene Jennings

October 18, 2018

If you work in traffic safety, the clock is ticking to get your program or organization ready for autonomous vehicles (AV). Self-driving cars aren’t coming someday soon – they are already on […]

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How to Use Data to Supercharge Your Campaign

By M4C Team

June 13, 2018

A few years ago, data overtook oil as the world’s most valuable resource. Now it’s everywhere. Every little move people make, especially in the digital space, is measured and carefully stored away, […]

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Millennials vs Gen Z: 3 Things to Consider When Recruiting

By Erin West

June 7, 2018

Nowadays, being a Millennial is like being the popular kid in school — everyone is talking about them and everyone wonders what they’re up to. And for good reason; Millennials dominate the […]

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Hey! Millennial! What’s your deal?

By Virginia Vowell

April 25, 2018

Virginia Vowell is a senior research analyst with Shelton Grp, a Knoxville-based sustainability marketing firm. By combining her extensive experience and passion for sustainability, Virginia highlights the significance of the research and provides […]

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Why you (once again) did not get your flu shot this year

By Sara Isaac

March 29, 2018

As we wrap up one of the worst flu seasons in a decade –– a nasty epidemic that has claimed the lives of 133 American children and a yet-to-be counted number of […]

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Norms, Nudges, and Nature

By Katie Williamson

March 15, 2018

The ideas behind Rare’s approach to designing conservation solutions are no coincidence. For decades, there has been a growing literature and research base around the science of human behavior, particularly as it […]

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Why You Need Transcreation to Engage Hispanic Audiences

By M4C Team

October 5, 2017

Get a group of Hispanics from different backgrounds together, and they can spend hours cracking each other up over ordinary Spanish words and phrases that have hilarious (and often shocking) double meanings […]

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Are You Ready for Gen Z?

By Francis Diaz Kennedy

September 7, 2017

You’ve surely heard all about Millennials and how they ruin everything. Now it’s time to meet the new kid on the block — Generation Z.

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Why Risk Messaging Is Risky: Lessons from a Shark Attack

By M4C Team

August 10, 2017

I was 14 when a tiger shark attacked teen surfing sensation Bethany Hamilton and bit off her left arm. I remember the news story so vividly — and my subsequent dread of […]