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Why You Should Future-Proof Your Traffic Safety Program Now

By Christene Jennings

October 18, 2018

If you work in traffic safety, the clock is ticking to get your program or organization ready for autonomous vehicles (AV). Self-driving cars aren’t coming someday soon – they are already on […]

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Why Fitbits won’t make your employees fit

By M4C Team

April 4, 2018

It’s April: the month where January wellness resolutions go to die. As the local gyms empty and donuts reclaim their place as the breakfast of workplace champions, it is tempting for those […]

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How Web Analytics Can Supercharge Your Behavior Change Initiative

By M4C Team

September 20, 2017

Just about every behavior change initiative today needs some kind of online presence. Many organizations build websites as a matter of course. But unfortunately, many websites are missed opportunities. Organizations that approach […]

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Three Key Ingredients to a Powerful Web Presence

By Peter Mitchell

December 17, 2015

Websites can be powerful — or completely powerless. It all boils down to three factors — traffic, engagement and conversion. Unfortunately, a stubborn paradigm out there undervalues all three of those. It’s […]

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This App Helps Diabetics Form New Habits, With Instagram

By Meisha Thigpen

June 17, 2015

Based on our last few posts, it may seem I’m president of the Instagram fan club. I won’t deny that I’ve lost embarrassing amounts of time scrolling through pics on the platform […]

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The 4 Digital Trends to Use Right Now

By Meisha Thigpen

June 1, 2015

Marketers look forward to a lot of things each year. Super Bowl ads. Big product launches. And obviously Santa (what, we can’t be humans too?).