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The Science Behind Fun Easy Popular – Here’s What You Need to Know

By Peter Mitchell

May 25, 2022

For 17 years, Marketing for Change has used the shorthand Fun, Easy and Popular to keep our agency laser-focused on the core drivers of behavior change: those wonkily named behavioral determinants that […]

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Is Screen Time Bad for Kids? It Depends On the Screen

By Aaron Metzger, Ph.D.

January 5, 2022

Even before the pandemic, U.S. children spent a lot more time looking at screens than experts recommend. However, a new national poll from the U.S. Parent Norms & Behavior Survey from Marketing […]

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Parents Living in Different Worlds: Why Parental Vaccine Hesitancy is So High

By Aaron Metzger, Ph.D.

October 29, 2021

Wondering why only half the parents of children newly eligible for the COVID vaccine plan to have their child vaccinated? Take a look at our latest parent norms survey. The issue is […]

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When Nudges Aren’t Enough

By Mike Reddy

September 23, 2021

My first job out of college was as a case worker at a gang intervention program in Los Angeles. Clients received social services while they worked at a handful of affiliated businesses, […]

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Why You Hate Being Told What to Do — Even When You’re Talking to Yourself

By Sara Isaac

September 7, 2021

If you have anything to do with behavioral science, by now you’ve heard of time confetti — the constant digital interruptions that sap our work productivity and steal our leisure time. If […]

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How Vaccine Stickers Can Backfire

By Sara Isaac

June 22, 2021

I did it. Most of my friends did it. Even Sen. Marco Rubio and other conservative leaders did it. And now some public health campaigns are trying to get everyone to do […]

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Want to Score Policy Wins? Here’s How to Get Policymakers on Your Team

By Mike Reddy

June 2, 2021

Imagine you’re a policymaker who needs to make an important decision. What information do you need to make that choice? And from where should that information come? Do those feel like trick […]

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Still Doing Fly-Ins for Advocacy? You Might Need a New Flight Path

By Mike Reddy

May 13, 2021

In a previous life, I recruited thousands of policymakers to give an assessment of their advocacy and lobbying interactions. The resulting feedback— deeply candid, often a little snarky — was what passed […]

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3 Reasons Why You Should Be Using Influencers to Change Behavior

By Erin West

January 26, 2021

What image comes to mind when you think of an influencer? For a lot of us, it’s a model on a tropical island toting sunscreen or an athlete donning newly released Nikes. […]

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COVID-19 and the ‘What-the-Hell’ Effect — What We Can Learn From Dieting and Safe Sex

By Sara Isaac

October 29, 2020

Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you presented normal weight college students with a “taste test” of ice cream, the behavior between habitual dieters and […]

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5 Things We Need To Do In This Pandemic — And Why We Aren’t Doing Them

By Mallory Peak

September 30, 2020

This has happened before: Millions of Americans opting to take mortal risks despite clear evidence they are putting themselves and others in danger. Think drunk driving in the 1970s. Seat belts in […]

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Where to Advertise That Isn’t Facebook and Instagram

By Karen Ong Barone

July 8, 2020

With the Facebook boycott ongoing and meetings on Tuesday with civil rights groups only making matters worse, it begs the question – where should you be advertising that isn’t Facebook and Instagram? […]