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I Say ‘Vaccine’ You Think ‘COVID.’ Let’s Get Routine Shots Back on Track.

By Sara Isaac

September 24, 2020

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu shots and childhood immunizations are more important than ever to help keep Americans out of […]

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How Do You Market Position a Behavior?

By Peter Mitchell

October 15, 2018

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But what about positioning a behavior change marketing effort, where the goal is not selling a product […]

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How to Be Happier (and Why It Matters)

By Sara Isaac

October 4, 2018

If you are among the 1 in 3 Americans who report they are happy, this blog post is not for you. It’s for everyone else who feels even more awful by comparing […]

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How to Harness Identity to Drive Health and Wellness

By Sara Isaac

July 11, 2018

I’m pretty sure I would have failed the marshmallow test as a kid. Asked to delay gratification at age 4 because an adult said if I waited I would get a second […]

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How Social Media Can Help Advance Cancer Treatment

By M4C Team

June 20, 2018

Do Facebook and Twitter hold a key to finding a cure for cancer? A few weeks ago I had the opportunity to explore that idea at a national meeting of communications experts, […]

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Behavior Change: It’s NOT Just the Person!

By Dr. Moshe Engelberg

May 24, 2018

The League of American Bicyclists’ National Bike Month is coming to a close, and it’s a good bet that at least a few new acolytes have joined the active transport movement thanks […]

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Motivating Health Behavior Change: Three Dangerous Assumptions to Avoid

By Dr. Moshe Engelberg

April 12, 2018

Behavior change is becoming more and more important to device manufacturers, health IT companies, pharma, and life science firms, as they expand their offerings into disease prevention. Whether aiming to get people to […]

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Why Fitbits won’t make your employees fit

By M4C Team

April 4, 2018

It’s April: the month where January wellness resolutions go to die. As the local gyms empty and donuts reclaim their place as the breakfast of workplace champions, it is tempting for those […]

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Why you (once again) did not get your flu shot this year

By Sara Isaac

March 29, 2018

As we wrap up one of the worst flu seasons in a decade –– a nasty epidemic that has claimed the lives of 133 American children and a yet-to-be counted number of […]

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The Top 3 Alcohol Campaigns That Drive Us to Drink

By Sara Isaac

February 1, 2018

We’d like to raise a glass to alcohol interventions that drive us to drink.

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Be Like Vegas!… And 6 Other Tips to Increase Wellness Program Participation

By Dr. Moshe Engelberg

January 25, 2018

In keeping with this month’s theme of wellness, guest blogger Dr. Moshe Engelberg ponders the surprisingly low enrollment rates of valuable health programs, and how the 3E’s behavior change framework could be […]

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Why Workplace Wellness Fails (And What to Do Instead)

By Sara Isaac

January 11, 2018

It’s that time of year. My local Y is packed, my (very) hot yoga studio is crowded with young people half my age who melt into child’s pose a third of the […]