For 17 years, Marketing for Change has used the shorthand Fun, Easy and Popular to keep our agency laser-focused on the core drivers of behavior change: those wonkily named behavioral determinants that […]

Even before the pandemic, U.S. children spent a lot more time looking at screens than experts recommend. However, a new national poll from the U.S. Parent Norms & Behavior Survey from Marketing […]

Wondering why only half the parents of children newly eligible for the COVID vaccine plan to have their child vaccinated? Take a look at our latest parent norms survey. The issue is […]

My first job out of college was as a case worker at a gang intervention program in Los Angeles. Clients received social services while they worked at a handful of affiliated businesses, […]

If you have anything to do with behavioral science, by now you’ve heard of time confetti — the constant digital interruptions that sap our work productivity and steal our leisure time. If […]

I did it. Most of my friends did it. Even Sen. Marco Rubio and other conservative leaders did it. And now some public health campaigns are trying to get everyone to do […]

Imagine you’re a policymaker who needs to make an important decision. What information do you need to make that choice? And from where should that information come? Do those feel like trick […]

In a previous life, I recruited thousands of policymakers to give an assessment of their advocacy and lobbying interactions. The resulting feedback— deeply candid, often a little snarky — was what passed […]

Ashley Whillans has found it — the missing ingredient. A behavioral scientist and assistant professor at Harvard Business School, Whillans’s research has uncovered a key component of behavioral interventions that has long […]

Early in the pandemic, when masks and hand sanitizer were scarcer than toilet paper, I drove through a giveaway event run by my local government. Along with a generous supply of PPE […]

What image comes to mind when you think of an influencer? For a lot of us, it’s a model on a tropical island toting sunscreen or an athlete donning newly released Nikes. […]

So much has been written about how gratitude is good for you. Many studies have shown that practicing gratitude can help you be healthier, happier, and more able to hold onto relationships. […]