Design your research for more useful behavioral insights.

So you want to change behavior. First, you need to know what’s preventing people from doing that behavior now, and that takes research.

This guide offers step-by-step direction on:

  • How to unpack the various factors impacting a target behavior.
  • Determining what type of research you need (qualitative or quantitative).
  • How to write research questions and analyze findings.
  • How to apply research findings to your behavior change efforts.


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