Building Blocks of Behavior Change

Six basic steps to planning a behavior change intervention.


A step-by-step guide to creating your own behavior change marketing campaign, from selecting the right targets to leveraging common behavioral determinants. Designed for communications professionals eager to harness the power of behavioral science and user design.

This guide can help you:

  • Apply a behavior-change maketing methodology so your campaigns trigger people to act.
  • Invigorate existing communication efforts by activating new behavioral levers.
  • Structure a smarter Request for Proposal (RFP) to solicit help from professional agencies.


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